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MEDIA RELEASE - Glenelg is ready when you are

14 May 2019

Veteran broadcaster Sandy Roberts has been enticing his AFL faithful to visit the Glenelg Shire as part of his weekend radio broadcast duties.

The beloved Croc Media commentator has been spruiking the lifestyle benefits, vast employment opportunities and tourist attractions of Casterton, Portland and the broader shire during the breaks in play of the weekend match of the round as part of a first of its kind regional marketing campaign, focused on decentralisation.

The Ready when you are promotion, a joint partnership with Glenelg Shire, Regional Development Victoria and neighbouring Great South Coast municipalities, includes radio commercials voiced by Roberts highlighting the benefits of living in the region which have aired in recent weeks as part of the AFL live broadcast, heard locally on 3HA.

Included in the campaign is a social media video highlighting the benefits of living and working in Casterton, told by talented Casterton Football Club player Dylan Ayton who relocated from Melbourne to play football in the town.

Glenelg Shire Acting Mayor Robert Halliday said more than 194,000 people had viewed the video, drawn by Dylan’s warm and honest storytelling, illustrating the benefits of living in the famous Kelpie town.

Mr Ayton highlights how he traded a metropolitan lifestyle to set-up a successful building operation which had more than 12 months of work forecast.

“Whilst many have heard the story of Casterton’s iconic Kelpie, the story behind the community is one rarely told and is being used to attract a new generation of people to the township in this unique marketing campaign,” Cr Halliday said.

“Decentralisation is a key focus for the State Government and an objective all of the Great South Coast councils want to achieve. This campaign is just one step in helping to share the unique offerings we have to entice new families, couples and individuals to the region.

“Affordable housing, excellent health care, education, amenities and vast job opportunities provide a convincing case we are hopeful will assist to attract new attention to not only Casterton but the broader region.

“Sandy Roberts was the perfect advocate for this campaign as he has a close connection to the western district and has spoken passionately on air about his experiences in the region further building the case for people to investigate the region further, whether as a potential new resident or as a tourist.”

Cr Halliday said the campaign had also highlighted Casterton’s successful migration program which had attracted 28 new residents to the township in recent months, providing a formula for other small regional communities to follow.

To view the campaign visit the Regional Victoria Facebook page.


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