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MEDIA RELEASE - Portland profiled as premier cruise destination

24 September 2018

Portland’s profile as a premier regional cruise destination has been showcased at Australia’s biggest cruise conference in Western Australia this month.

Glenelg Shire Council met some of the world’s biggest cruise operators at the Australian Cruise Conference in Broom where industry heavy weights consulted on the future of the world’s fastest growing tourism sector.

Mayor Cr Anita Rank said Portland was showcased with a gloss new brochure support by a promotional video, highlighting the region’s vast tourism assets.

“The cruise ship industry is anticipated to experience between three to five per cent growth over the next decade with 100 new cruise ships currently being built. This adds to the more than 300 cruise ships currently operating around the world,” Cr Rank said.

“It was evident at the conference Portland has a premier product to offer, with access to some of Australia’s major tourist attractions including the Great Ocean Road, Coonawarra Wine Region and Grampians National Park. This is in addition to our local on-shore offerings such as our seal tours, Glenelg River cruises and cape and beach attractions which receive rave reviews from passengers.

“The fact we have one of Australia’s best deep sea ports, which can cater for larger vessels, means Portland is a destination of interest for many of the world’s premier cruise companies.

“There are now six cruise ships booked over the next three years with the first arrival of the season on January 10. Given the positive reception received at the conference council, and indeed the Port of Portland, are hopeful of further bookings beyond 2020.”

Cr Rank said a key learning from the conference was the importance of council working with partners, including the port, government and tourism operators, to build the region’s destination profile.

“Last year a record 1.3 million Australians experienced a cruise – this is a staggering percentage of the population and a trend that shows no signs of slowing,” Cr Rank.

“It’s therefore critical that Portland, and the region, is profiled front and centre at cruise conference to ensure we are top of mind when companies are planning their itineraries. This is why our tourism unit is working hard to find new experiences, working with our industry partners, to ensure a diverse range of offerings to keep luring new cruise passengers.”

Planning is now underway for the 2019 season with recruitment of volunteers to assist with cruise visits.

Volunteers are required for the Regatta on January 10 and Seven Seas Mariner of January 15 to assist with shuttle bus excursions and information posts.

To register your interest please email Tourism and Events Manager Mick Cottee

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