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MEDIA RELEASE - 'Real time' online bidding for Kelpie Auction this weekend

6 June 2019

For the first time a global audience will tap into the Australian Premier Working Dog Auction as it streams live on AuctionPlus, an online bidding portal.

The popular rural auction site has teamed with the Casterton Kelpie Association to stream Sunday’s sale action to attract a new buyer base, particularly those in remote and regional locations.

A total of 66 dogs, including some of the country’s most successful Kelpie breeders, will go under the hammer from 3pm following five hours of yard demonstrations at Island Park. During these displays vendors showcase the agility and overall skill set of the Kelpie dogs in herding sheep.

Auction chairman Jack Matthews said the new online partnership would allow buyers to watch the bidding and participate in “real time” from the ease of their mobile phone or laptop.

“This means a buyer can now make a purchase without having to be physically at the auction or through a phone bidder,” he spruiked.

“As this is the first time we have trialled the live technology, we are unsure of how much take up it will have. However, even if we only have a handful of people use AuctionPlus it will still be a success, as those few people may not have been able to participate otherwise.”

A crowd of more than 2000 people is expected to attend the auction showcase, travelling from as far as New South Wales and South Australia to purchase a dog.

A large viewing audience is also expected on the Casterton Kelpie Association Facebook page which will livestream the bids taken by auctioneers Bernie Grant and James Tierney.

Returning to the selling ring is Christian Peacock who set a world record price in 2018 for the sale of his dog Glencairn Seven for $22,200. This price was surpassed earlier this year with a dog reaching $25,000 at an auction in Jerilderie in New South West.
The committee have declared “game on” in the hopes of setting a new global benchmark.

Mr Matthews said the dogs on offer would attract much attention, having been showcased online for the past three weeks with videos showcasing their talents in the yards.

“The auction has now well and truly established itself with a reputation for providing quality stock for buyers,” he said.

“Whilst a record breaking sale always adds excitement to the event; our preference as an auction committee is to see a total clearance of dogs, with both vendors and purchasers happy with their sale or purchase.”

The 2018 auction set a new sale record of $260,000 worth of dogs sold, taking the 22 year total to $2.7 million overall.

To see the full buyer catalogue visit

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