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MEDIA RELEASE - Interactive wine trail to feature Glenelg Shire

4 October 2019

A new interactive online itinerary planning tool is set to be launched next month linking the Green Triangle’s world class vignerons, including some local cellar doors.

Glenelg Shire’s Crawford River Wines at Condah, Cobboboonee Wines at Heywood and Seppelt’s at Drumborg are among the showcase of wineries which will benefit from the Limestone Coast Wine Trails project, who are partnering with south-west Victoria wine regions for the project.

Award winning digital team Alpaca Travel have been appointed to build the itinerary planning platform which will showcase wine tourism offerings across eight different wine regions including Henty.

Glenelg Shire Mayor Cr Anita Rank said the online platform is specifically targeting international wine tourists, but will also have benefits for the domestic market, bolstering the region’s food and wine markets and unique tourism attractions.

“This is just one more step in collaborating with our Green Triangle partners to showcase the unique visitor offerings we have in this part of the world,” Cr Rank said.

“Some of Australia’s best wines are made within our shire, and by partnering with the globally recognised Coonawarra brand we can lure wine lovers to build a self-guided itinerary right across the Limestone Coast and south west regions, exploring our wealth of attractions, all achieved from clicking their hand held device.”

Mixed Dozen project manager Toni Duka said the platform would do more than just give directions, functioning like a “digital concierge or experience curator”.

“Visitors can find a place on a map, but the itinerary planning tool will enable visitors to curate a set of unique experiences that showcase the best of your area,” she said.

“It’s about inviting visitors to explore somewhere new and see more along the way; we want to inspire them to take the road less travelled beyond the popular self-drive travel routes of the Great Ocean Road and Adelaide-Melbourne touring route, to go somewhere that is perhaps unfamiliar and ideally, persuade them to stay longer.

“We know that itineraries are inherently important for getting visitors exploring beyond the gateways and uncovering the experiences that make the region so special.

“In bringing these experiences to life in the digital world, we can give people the confidence to go exploring in the real world.”

Glenelg Shire Council, with neighbouring council Southern Grampians Shire are among 11 project partners in the Limestone Coast Mixed Dozen Interactive Wine Trails Project which is funded by the Australian Government’s $50 million Export and Regional Wine Support Package.

The Mixed Dozen digital platform is anticipated to go live in mid-November 2019.


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