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18 September 2017

Portland has been showcased as Australia’s newest major regional cruise destination at Australia’s biggest cruise conference in Queensland this month.

Glenelg Shire Council, in partnership with the Port of Portland, met some of the world’s biggest cruise operators at the Australian Cruise Association Conference.

A new promotional video and booklet highlighting Portland’s key tourist attractions and opportunities for on-shore excursions was shared at the two-day conference at Mooloolaba where key industry figures learnt about future opportunities to grow the sector.

Glenelg Shire tourism and marketing manager Liz McKinnon said the conference provided networking opportunities, creating new relationships with cruise operators and other regional ports.

“It was clear to our team that Portland has a unique offering – one of the best in regional Australia showcasing three iconic locations, including the 12 Apostles, Coonawarra Wine Region and Grampians National Park,” she said.

“When you look at this in conjunction with our deep-sea port, which is accessible to large vessels on a dedicated berth, this places us at a strategic advantage over many other regional locations.

“Whilst this is an extremely competitive industry, with many new regional ports competing for new schedules, our team is confident that Portland will continue to attract new ships well into the future.”

Glenelg Shire Mayor Cr Anita Rank said “collaboration” was the key word of the conference.

“Moving forward we realise that to remain competitive in this market we must work with our neighbours in South Australia, Tasmania and indeed New Zealand, to ensure southern ports are prominently recognised by cruise operators,” she said.

“The Port of Portland is working in close collaboration with council to ensure it is front and centre in consideration by all operators as they plan for the next two to five years. There are a number of new operators coming into the market and
Portland is being showcased as a must-see destination.”

Port of Portland business development manager Kara King said Portland’s unique offering as a regional destination was being further enhanced by the “strong connections” between council, community and the port.

“Portland has proved it can provide cruise ship passengers with a terrific experience because we all work together on the day,” she said.

“The conference was a great opportunity to look at Portland’s offering and compare it to other regional destinations to see how we can offer something more in the future.”

To view Portland’s new cruise ship promotional video and brochure visit

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