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MEDIA RELEASE - Two more cruise ships secured for Portland

22 November 2017

Portland’s cruise ship profile continues to build with the attraction of two new cruise vessels for the 2020 season.

Holland America Line ship Maasdam will arrive on 2 January 2020 followed by the Seven Seas Navigator from the Regent Seven Sea Cruises fleet on 21 February 2020.

This takes the total number of ships over the next three years to five vessels, including the next scheduled arrival, the L’Austral from Ponant Cruises on 31 January 2018.

The attraction of the new vessels follows council’s successful advocacy efforts, alongside the Port of Portland, at the recent Australian Cruise Association annual conference in Queensland which included some of the world’s biggest cruise operators.

Glenelg Shire Mayor Cr Anita Rank said Portland’s continued high on-shore reviews were paying dividends for the region’s tourism sector.

“Council’s cruise attraction strategy is gaining industry attention with our new promotional video and updated brochure, highlighting our key tourist attractions and deep sea port, the talking point of the recent conference,” Cr Rank said.

“It is clear to see from findings at the conference that we have a superior on-shore excursion experience with access to some of Australia’s most iconic tourist attractions, including the 12 Apostles, Grampians and Coonawarra wine region.

“This profile will only grow with the Budj Bim Cultural Landscape on the cusp of receiving UNESCO World Heritage status – a game changer for tourism in regional Victoria.”

The Australian cruise market is forecasting growth of 11.8 per cent over the next four years with the goal of attracting two million annual passengers by 2020.

To achieve this the national cruise market needs to work together to invest in improved infrastructure that will support larger vessels with attention on updating and building new on-shore excursion experiences.

Cr Rank said the Port of Portland had been extremely proactive in working to achieve council’s cruise attraction strategy objectives and lure new bookings.

“The feedback we received from cruise operators at the recent conference was extremely positive with a key learning that collaboration would unlock success,” she said.

“It is paramount we work closely with the Port of Portland and our neighbouring southern ports and neighbouring tourism bodies to build an attractive cruising itinerary which will lure some of the world’s best operators into the future.

“Such bookings take a number of years to secure, with most cruise operators booking at least two years in advance. It is encouraging that we continue to receive high on-shore report cards which are a positive sign for the future.”

To view the latest cruise ship promotional video, featuring local business woman Sally Jensen, visit Cruise promo video with the cruise schedule available here .

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