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MEDIA RELEASE - Glenelg Shire an international drawcard

8 June 2017

The Glenelg Shire is on the global tourism map with recent visitor statistics highlighting regional Victoria as the preferred holiday destination for international tourists.

Figures from the International Visitor Survey showed that international visitors were favouring regional Victoria, opting to spend more time and more money in areas such as the Glenelg Shire compared to metropolitan areas.

Spending by tourists in regional Victoria was up by 28.2 per cent over the past twelve months compared to the national average growth of 4.7 per cent.

The number of nights booked also grew by 20.1 per cent over the past 12 months – outshining the national average growth of 1.7 per cent.

The survey results go hand in hand with latest Glenelg Shire Visitor Information Centre statistics which show that international visitation has been consistently strong.

During January to April 2017 more than 4800 international travellers visited the Glenelg Shire.

Overall visitor numbers to the region also continued to increase, with Portland experiencing a 10 per cent increase since 2016. More than 25,000 people have visited the town since January this year, with the summer months proving to be the busiest.

Nelson and Casterton experienced higher visitation during the cooler months of March and April, proving that tourists visit the Glenelg Shire all year round.

Glenelg Shire Mayor Cr Anita Rank said the survey results were a testament to the shire’s world class tourism offerings.

“The Glenelg Shire boasts an array of unique and personal tourism experiences that appeal to people from right across the world, which is reinforced by these statistics,” she said.

“Portland is now recognised as the western end of the Great Ocean Road, encouraging visitors to explore beyond the 12 Apostles.

“In only the past few days we have had multiple whale sightings just off-shore, reinforcing our status as the whale watching capital of Victoria.

“Cultural landscape Budj Bim is also in our backyard, with the area currently vying for UNESCO World Heritage Listing which is a game changer for tourism in the Green Triangle region.

“Furthermore our strong cross-border collaborations with South Australian networks continue to reap benefits.

“The launch of the new music tourism initiative South East x South West will help to position the Green Triangle as a musical and artistic hub, capitalising on the rich creative culture in the region.”


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