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MEDIA RELEASE - Seeking community help to shape Casterton Destination Action Plan

7 August 2017

The Casterton community is invited to assist in building a tourism action plan to strengthen the town’s visitor economy.

Glenelg Shire Council, in partnership with Great Ocean Road Regional Tourism (GORRT) is calling on the community to help shape the town’s Destination Action Plan this month, which will identify the town’s strategic tourism strengths, in an exclusive interactive workshop.

Tourism operators, business owners and interested community members are invited to share their ideas and provide inspiration in how the plan should look at a session at the Casterton Town Hall on Monday 28 August 2017 from 12noon.

GORRT general manager Liz Price will facilitate the session identifying the priority actions which will assist towards improving Casterton’s visitor experience for the short to medium term future.

Glenelg Shire Mayor Cr Anita Rank said the plan would be instrumental in helping to market the town’s new Kelpie Interpretative Centre and other local attractions.

“This action plan builds on the instrumental work GORRT has already started in marketing our region as a significant hinterland destination on this important touring route,” Cr Rank said.

“The next step is incorporating the hinterland, building a brand story for what Casterton’s key tourism offerings include. Whilst we know the Kelpie is pivotal in this story, the pastoral history, Glenelg River and arts and culture have much to offer an inquisitive traveller.

“Council is calling on representatives from key stakeholder and community groups, and any passionate locals, interested in building this important plan. Together it will identify the challenges and opportunities facing Casterton and district, establishing achievable priorities which can be delivered to increase the town’s competitiveness as a key tourist destination.”

The Glenelg Shire’s tourism offerings attract about 500,000 visitors annually, generating an estimated $77 million in output

Nature based tourism is one of the region’s strategic strengths and the Casterton Destination Action Plan will focus on leveraging some of these key offerings.

The plan will identify how to best target all segments of the market from leisure travellers, both domestic and international, visitors to friends and relatives, business visitors and day trippers among others.

Limited spaces are available for the workshop. Secure your place today by contacting Sharon Bridgewater at council’s tourism unit at or call 5522 2172.

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