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MEDIA RELEASE - I AM PORTLAND WEBSITE DROP IN DAY

19 September 2017

Learn about Portland’s new tourism website at a Great Ocean Road Regional Tourism (GORRT) drop-in day on Thursday.

Web managers from GORRT will be at Café Lazat, in Bentinck Street, from 11am to 1pm on Thursday 21 September providing a one-on-one showcase to participants of the new www.iamportand.com.au webpage which is due for release next month.

The website, which is based on the model of the visitgreatoceanroad.org.au website, will showcase all of Portland’s key visitor attractions with opportunities for local operators and accommodation providers to advertise online.

The page will also feature destination links to other localities including Nelson, Heywood, Casterton, Dartmoor and Cape Bridgewater.

Glenelg Shire Mayor Cr Anita Rank said the Great Ocean Road web network attracted more than 100,000 unique views each month, making it one of the most visited tourism websites in Victoria.

She said the new Portland webpage would provide a “one-stop-shop” for visitors to the region, providing a guide of unique experiences to explore.

“The Great Ocean Road websites is one of the most sought after pages for travellers who are researching the iconic touring route,” Cr Rank said.

“Next month Portland will have its own unique webpage on this site. The www.iamportland.com.au page will include details on what to do, where to stay and a guide of what’s on in the region ensuring all of our visitors are kept busy and entertained.

“We have a world class tourism product, from our breathtaking landscapes, spectacular marine experiences to our rich cultural history. This website will show travellers there is much more to see beyond the 12 Apostles, providing a strong case to explore this western part of the road trail.”

Cr Rank said council’s tourism department was working in close collaboration with the Portland Tourist Association on development of the new page.

She said the new page would work in conjunction with the volunteer run tourist site, providing a further showcase of the region online.

“The recent GORRT brand toolkit workshops assisted our local business operators with a guide on how to use the marketing tools available from this webpage. Operators now have a chance to buy space on this site to ensure they have a presence with this global audience.”

To learn more about the Drop-In Day contact Glenelg Shire tourism and marketing manager Liz McKinnon on 5522 2270.


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