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MEDIA RELEASE - New Portland tourism website goes live

15 December 2017

A new tourism website is showcasing the Glenelg Shire to a global tourism market, highlighting the region’s important role on the Great Ocean Road touring route.

The new www.iamportland.com.au site went live this week providing detailed visitor information on the shire’s key tourist attractions, business operators and food and accommodation opportunities. The site includes dedicated pages on each of the shire’s townships providing a shire-wide tourism overview.

A key feature of the site is the events calendar which illustrates the region’s vast year-round activities and festivals in addition to a spectacular catalogue of images and videos, highlighting the shire’s key attractions and landscapes.

The new website, managed by Great Ocean Road Regional Tourism Authority in association with Glenelg Shire’s tourism unit, is available for business and tourism operators to advertise on.

The Great Ocean Road web platform attracts almost 90,000 page views each month across its nine dedicated regional sites, which includes iamportfairy.com.au and visitwarrnambool.com.au pages.

Glenelg Shire Mayor Cr Anita Rank said the sites were the “number one” digital page of choice for international travellers, keen to explore beyond the 12 Apostles.

“This new tourism website is a one-stop-shop for visitors building their itinerary in our region. The site provides an easy-to-use guide for travellers to see what we have to offer.

“The site makes it easy to build a journey whether it’s exploring our iconic scenery or getting out-and-about visiting our key attractions and utilising our great tourism operators.

“Ultimately this website is another step in our broader plan to build and strengthen our visitor economy, by increasing yield, growing business participation and creating memorable experiences that will ensure return business.”

GORRT general manager Liz Price applauded the efforts of council staff in building an informative and interactive base for visitors to explore.

“The website provides a contemporary tool for visitors and would-be visitors to Portland. The platform enables council and visitor information centre staff to regularly update information to empower visitors to plan and maximise their visit to Portland,” Ms Price said.

Cr Rank said the website would work alongside the Portland Tourist Association, Casterton and District Business Association, and Nelson Tourism Association websites providing more “clickbait” for tourists.

“We know we live in one of the best parts of the country with tourist attractions that are world class. Having a dedicated website for tourism which covers our entire shire, with profile on each of our towns, ensures that travellers are provided an easy guide, to build an itinerary, find accommodation, and great places to eat and explore,” Cr Rank said.

“Importantly, visitors can interact with the site loading their own #iamportland pics via social media with the best images shared to the site. Users can also add whale sightings or their own events, with assistance from our VIC staff.”


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