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MEDIA RELEASE - Council to lead cross-border tourism partnership

30 November 2017

The Glenelg Shire Council will continue to unlock and enhance the tourism potential of the region following the decision to create a cross-border tourism partnership.

Council endorsed to lead the establishment of a Green Triangle Regional Tourism Working Group at its November Council Meeting, committing to develop a Regional Tourism Strategy to cover south west Victoria and south east South Australia.

The working group will include representatives from City of Mount Gambier, District Council of Grant, Southern Grampians Shire Council and Wattle Ranges Council.

Glenelg Shire Mayor Cr Anita Rank said the plan aimed to position the Green Triangle as a national tourist destination.
“This strategy will link the Limestone Coast to the Great Ocean Road, and Coonawarra Wine Region to the Grampians making one unique touring route,” Cr Rank said..

“The establishment of this working group has the potential to further build on our visitor economy, identifying regional opportunities to build on the collective strengths of our cross border relationship.

“By developing a Regional Tourism Strategy with our South Australian counterparts we can advocate for opportunities beyond both municipal and state borders.

“Together we have world class tourism offerings and it is important we work together, strengthening our marketing plan to showcase to a global audience why they should spend a few days in this area.”

Cr Rank said the new group would work in a similar fashion to the Green Triangle Freight Action Plan committee, a successfully cross border lobby group which has attracted investment in key freight roads.

“Early discussions for this strategy have identified building a touring route, linking a four day journey across each of the municipalities,” Cr Rank said.

“The Melbourne to Adelaide touring route market will be targeted in the campaign; ensuring travellers make the Green Triangle region a priority stopover, spending a few days exploring the area on their travels.”

The Glenelg Shire will host the inaugural meeting of the Green Triangle Regional Tourism Working Group on 11 December 2017, which will be held at the Casterton Town Hall.


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