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MEDIA RELEASE - Nelson & Glenelg River highlighted in new digital marketing campaign

15 December 2017

Nelson’s picturesque landscape and iconic Glenelg River are being showcased in a new digital marketing campaign.

Three, new 30 second commercials titled Nelson – Gateway to the Glenelg River will debut on the WIN TV network at the weekend, running throughout the summer months, in addition to a social media campaign, highlighting the coastal town’s key tourist attractions.

A number of local families, business owners and some willing tourists assisted with the two-day shoot led by Glenelg Shire Council’s tourism and marketing unit in conjunction with local filmmakers Powerhouse Productions.

The majestic Glenelg River is the hero of the production featuring people enjoying canoeing, fishing, boating, paddle boarding and swimming on the winding river. Other tourist attractions include the Princes Margaret Rose Caves, bush walking and camping on the Great South West Walk, the town’s boutique accommodation options and the new attraction in the township of glamping.

A highlight in the promotion is the audio clip by popular band the Go-Set which are much-loved regular performers at the Nelson Hotel.

Front man, Justin Keenan, who owns property in Nelson, said the bands track The Rising Tide was a fitting tribute for the campaign, with lyrics highlighting holidaying in the summer.

“It was great to be involved in the promotion of a town our band hold’s close to our hearts,” he said.

“Nelson has a way of capturing you; its beautiful scenery, friendly people, and great activities have a way of luring you back year-after-year. No matter where we've been in our travels on tour, Nelson has always been the place we've come back to. It's become our second home."

Mayor Cr Anita Rank said the marketing campaign would highlight the town’s position on the Great Ocean Road and role as the gateway to the Glenelg River.

“Watching this latest production further highlights that we indeed live in one of the most picturesque parts of the world,” Cr Rank said.

“Nelson is an iconic holiday destination for the avid fisherman, water lover or bush walker. We are confident this new campaign will highlight the township to a new audience who will be lured by this picturesque campaign, adding the region to their holiday wish list.

“As the western start of the Great Ocean Road, Nelson has an important role to play in the state’s tourism market and we are confident its popularity will grow well into the future, particularly with international travellers, given the beauty, fun and adventure of this latest campaign.”

To view the clip visit https://www.youtube.com/watch?v=vEhF5zO8U_I or visit the shire’s new tourism website www.iamportland.com.au to learn more about the township.


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