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MEDIA RELEASE - Casterton stars in new digital campaign

24 October 2018

Selfies with Kelpies’ is getting global attention with the release of a new digital campaign.

A new iamcasterton 30 second promotion was released over the weekend, reaching more than 18,000 people on social media.

The campaign highlights Casterton’s new Australian Kelpie Centre with visitors taking the opportunity to get a selfie with a kelpie and explore the interpretive display.

Furthermore, the campaign highlights the townships picturesque rolling landscapes and talented Kelpie working dogs, herding sheep on a local property.

Mayor Cr Anita Rank said the production had completely local talent on camera, with the production produced by Portland based Powerhouse Productions and the soundtrack from local act Since Tuesday.

“We are extremely proud of the talent in our community and always ensure they are showcased in any promotion we put together,” Cr Rank said.

“The results of this campaign have been phenomenal in such a short period with people from far and wide sharing and commenting on the latest posts. This campaign is being aired across the WIN TV network for the spring period, in an effort to further promote our popular Australian Kelpie Centre.

“The campaign is on top of a recent visit by the Travel Oz production team, producing a feature film on Casterton and broader Glenelg River attractions which will air not only nationally, but also to international markets in the near future.

“We are working hard to ensure Casterton is front and centre in the minds of travellers and the dividends appear to be paying. Since the doors opened at the Australian Kelpie Centre in June more than 6600 visitors have walked through the door, with a significant number of international tourists wanting to learn more about this unique working dog.

It’s also of note that the town’s Caravan Park has recorded increased visitation and local food outlets and reporting lots of new faces walking through the doors.”

The iamcasterton campaign is the latest promotion as part of the town’s Destination Action Plan, a marketing plan developed in partnership with the local community by the shire and Great Ocean Road Regional Tourism (GORRT).

Cr Rank said the shire was working on more marketing opportunities into the summer period to continue the visitation growth.

“We have a number of big events to look forward to over the coming weeks such as the Casterton P&A Show, 150th celebrations of the brass band, Casterton Drags and Casterton M.A.G.I.C, the town is set to be bustling with people. It’s important we all work together as a community to make sure this visitor experience is one to remember, ensuring Casterton is firmly positioned on the Adelaide to Melbourne touring route,” Cr Rank said.


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