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MEDIA RELEASE - Celebrity chef headlines Hooked on Portland

13 December 2018

Television chef and sustainability advocate Paul West will headline Hooked on Portland celebrations in 2019, adding a new food and lifestyle element to the two-day festival.

West of River Cottage Australia fame will appear in the Foodie and Fishing Hub during the Australia Day weekend festivities to provide cooking demonstrations and to discuss the importance of sustainability and sourcing regional supplies.

Glenelg Shire Mayor Cr Anita Rank expected thousands of fans to flock to Portland to see West in action.

“Paul West is one of this country’s most loved chefs and he has told us he can’t wait to cook with our locally caught seafood and fresh produce,” Cr Rank said.

“Many will recognise the popular Tasmanian foodie from his cooking and lifestyle show River Cottage Australia which aired on Foxtel’s Lifestyle Channel and SBS. The show followed West’s journey growing an abundance of farm-fresh food to cook and share with his local community.

“We are thrilled to be able to welcome him to Portland for the very first time; he is huge drawcard for the festival and brings with him a national audience base of loyal fans and fellow sustainable living advocates.”

As part of the Hooked on Portland festivities, West will show audience members how to cook a series of delicious meals using local produce. He will also lead a panel of industry experts to explore the regional food trail in south west Victoria and to provide insights into how to best access the farm to plate experience.

“Eventgoers will also have the opportunity to meet the celebrity chef at his book signing session which I trust will attract hundreds of foodie-fans,” Cr Rank added.

“I have no doubt the Food and Fishing Hub will be a bustle of activity. Last year’s Hooked on Portland event attracted more than 10,000 people to town and generated more than $2.5 million in economic activity, supporting local businesses and generating local jobs.

“Furthermore, traders reported their biggest trading day of the summer season at the 2018 festival, surpassing cruise ship visiting days when up to 3000 passengers disembarked. Importantly, the event assisted to grow Portland’s profile as a key tourist destination, and a premier location for recreational fishing and marine activities, particularly to the metropolitan market.

“I have no doubt the announcement of this headline cook will see tourist numbers continue to climb in 2019.”

To keep up to date with all festival details and future announcements follow the Hooked on Portland Facebook page.

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