Promotion and Marketing

Crowd at Arts Centre

Promoting your Event

Having a clearly defined purpose and event description (see the Event Planning Section of our Event Management Guidelines) will assist when developing your marketing plan and promotional content.

Your marketing plan may include:

A list of Printed material and details of distribution for example; 

  • email marketing
  • social media plan
  • event website
  • paid or sponsored advertising
  • media releases
  • competitions and promotions
  • a marketing timeline

Local Marketing/Promotional Opportunities

There are a number of free online promotional opportunities for you to list your event. 

The Glenelg  Shire Council is very proactive in promoting our region and local townships, and actively engage with Tourism operators to promote events. 

Glenelg Shire Council Event Listings may be included on the following Platforms: 

What's On - Calendar of Events

When you apply to have your Event included on the Glenelg Shire Council Events Listing where appropriate your event may also be included on the Visit Glenelg App and listed with Great Ocean Road Regional Tourism and Visit Victoria.  To apply to have your event listed, complete the List an Event form.

The Visit Glenelg App

Visit Great Ocean Road (What's On)

Visit Victoria

MixxFM Site *Please note this is an external marketing option, this is not managed or supported by Council.

Event Signboards and Banners

Promotional Signage for upcoming events can be displayed at various locations throughout the Glenelg Shire, as listed below.

Applications for Event Signboards & Banners must be approved by Council prior to any new Signage Boards being created. Any Boards and Banners are to be arranged at the Event Organisers Expense. Installation is subject to availability and not all requests can be accommodated. Signage and Banner installation is completed by Council staff and is free of charge.

Find out more on the Event Signboards and Banners page.

Applying for An Event

Submit an Application to find out more about your Event planning requirements.

APPLY HERE

Event Planning Guidelines

Helpful information and tips for planning your event.

ACCESS GUIDELINES HERE

List your Event

Add your Event to the Glenelg Shire Events Calendar

LIST YOUR EVENT

Related Information

Find out 'Whats On' in Glenelg and Victoria

Events Support

If you would like to discuss your Event requirements or need additional information, please contact our Events Support Team.

 

Phone 1300 453 635

Email events@glenelg.vic.gov.au

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