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MEDIA RELEASE - Glenelg joins Equity In The Bag campaign

23 November 2018

The Glenelg Shire Council is taking a stand against gender-based violence, joining community organisations, local businesses and neighbouring councils right across the south west in creating a future free from violence against women and girls.

Council is one of 16 local IGAs across the Great South Coast region participating in the #Equityinthebag campaign being run for the 16 Days of Activism – a global campaign against gender-based violence – starting on the International Day for the Elimination of Violence Against Women, November 25, and runs until Human Rights Day December 10.

As part of the campaign more than 10,000 orange reusable shopping bags emblazoned with messages about gender equity and respect for women will be distributed all IGA supermarkets across the south west district, including Heywood and Portland.

Mayor Cr Anita Rank hoped the campaign would spark meaningful conversations in the community and help establish a nation where all people are treated equally, regardless of their gender.

“Across Australia, 1 in 4 women have experienced physical or sexual violence from a partner, which is alarming trend we need to reverse,” she said.

“We anticipate that as shoppers visit their local supermarket throughout November and December these bright orange shopping bags become iconic, starting important discussions about gender stereotypes, gender norms and community expectations.

“The initiative is set to gain even further traction through a social media campaign calling for people to snap themselves with their bag, name the IGA and use the hashtag #Equityinthebag.”

Cr Rank said council would continue to demonstrate leadership in establishing gender equity in the local community beyond the 16 Days campaign.

“We are proud to soon release our first ever Gender Equity and Inclusion Plan to the public, which will outline our organisational commitments to ensure we continue to offer an equitable and inclusive workplace,” she said.

“Through this plan we will champion equal opportunity in the workplace and work with other local businesses to ensure gender equity is at the forefront of their operations. Everyone has a role to play in preventing violence against women.”

More information about the #Equityinthebag campaign can be found at or @womenshealthbsw across Facebook, Twitter and Instagram.

• People experiencing domestic violence should call the national domestic family violence counselling service on 1800 RESPECT (1800 737 732) and Triple-Zero in emergencies.

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