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MEDIA RELEASE - Take the steps towards a digital transformation with #DIFvic

18 July 2019


Learn the steps towards becoming a Modern Small Business as part of an online workshop series during the State Government’s Digital Innovation Festival (DIF) next month.

Digital Glenelg, the Glenelg Shire Council’s new digital team, has partnered with Melbourne-based start-up and small business specialists, Marketing Entourage, with funding support from DIF, to develop an interactive series of free online workshops which will run during the festival from August 23 to September 6.

Series co-ordinator Emma Van Smale, who is the Digital Glenelg project lead, said businesses would walk away armed with skills to tackle digital challenges in their operations, from developing marketing strategies to confidently using new digital platforms.

“Over the past month shire-based business operators have been surveyed to understand their key business challenges in adopting digital which has informed content for these live online sessions,” she said.

“We have engaged subject matter experts to deliver interactive, easy to understand sessions, targeted specifically to the challenges identified in the survey responses. These workshops will be streamed live and can be accessed anywhere, at any time from any device. There will also be some local case studies showing their successes with digital, providing their personal tips and tricks.”

Business owners and grassroots organisations are invited to learn more about the seed initiative at the Modern Small Business - Online Series launch on Wednesday 24 July from 5.30pm at The Brass Compass, hosted in conjunction with the Committee for Portland.

Ms Van Smale said the online workshop series was a first for the region, with participants given the ability to join-in live, or to revisit and work through at their own pace.
She said the sessions hoped to inspire a local ongoing digital working group and regular business networking sessions.

“These online sessions are targeted at small businesses who want to learn the skills to future proof their business, improve their digital footprint and ultimately grow their customer base, and improve the customer experience,” she said.
Glenelg Shire Mayor Cr Anita Rank said the online series was revolutionising council’s business development workshops, making them accessible to not only shire-based operators, but a global audience.

“This is another step council is making to transform our economic footprint and address the challenges we face in the region’s low digital uptake,” Cr Rank said.

“Our council is undergoing a digital transformation and we are encouraging our broader community to follow the journey, adapting their own digital methods to their business to ultimately improve their customer interactions and stimulate new economic growth.”

Registrations are now being taken for the Modern Small Business launch event at
To join the Modern Small Business community sign-up at

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