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MEDIA RELEASE - Glenelg Shire's record breaking holiday season

4 January 2018

The Glenelg Shire has proved to be the place to be this summer, experiencing record breaking visitation across its coastal townships.

The shire has welcomed nearly 10,000 people through its Visitor Information Centres during the summer months so far, with a record breaking 600 people visiting the Portland Information Centre on 28 December, the highest number ever recorded on a day without a cruise ship visit.

Glenelg Shire Mayor Cr Anita Rank said it was another positive start to the new year and reinforced the shire’s status as a must see tourist destination.

“With so many events and attractions on offer during the festive season, Portland has continued to support another strong holiday season,” she said.

“The Visitor Information Centre has averaged almost 300 visitors per day and the bustling sentiment has been felt throughout the town. Caravan parks are at full capacity, local eateries are bursting at the seams and the popular foreshore carnival has continues to draw in large crowds during the night.”

Cr Rank said smaller townships, such as Nelson and Cape Bridgewater, were also experiencing similar success.

“Nelson has proven to be a popular choice for families for families this summer, with the town experiencing a significant growth in tourist visitation,” she said.

“During the month of December more than 2,100 people came through the doors of the Nelson Visitor Information Centre, an 11% increase on visitation from the same time in 2016.

“January has proved to be no different as tourist numbers continue to swell and local tourism operators reap the benefits. In particular, the Nelson cruise has been running every day this week due to increased demand.

“Furthermore Cape Bridgewater, one of the shire’s most iconic coastlines, has also welcomed a high volume of visitors to the area. Staff at the Bridgewater Bay Café have reported that the restaurant has been fully booked almost every night over the past few weeks and major accommodation providers, such as Sea View Lodge, are at full capacity.”

Cr Rank said effective marketing efforts during 2017 had contributed to the region’s ongoing tourism success.

“The Glenelg Shire is now recognised as the start of the Great Ocean Road from the west, welcoming tourists from across the world visiting the iconic touring route,” she said.

“Digital initiatives, such as the Nelson – Gateway to the Glenelg River campaign and the release of the new I am Portland website, have cultivated further domestic growth and drew attention to the many spectacular attractions on offer in our region.

“With so many positive outcomes so early in the new year, I look forward to what the rest of 2018 will bring for our tourism sector.”


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